Music

Machel, Ding Dong excite at Carib Airlines concert

Saturday, March 23, 2019

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The parking lot of the Caribbean Airlines ticketing office on Old Hope Road in Kingston was the venue for the company's pop-up concert last Friday.

Scores of persons attended and enjoyed the performances delivered by soca veteran Machel Montano and dancehall artiste Ding Dong.

CEO of Caribbean Airlines, Garvin Medera explained the objectives of the event.

'To truly understand what it means to be Caribbean, we have to examine our shared values: our heritage, culture, and people. Through our new brand story, The Caribbean Identity, Caribbean Airlines will showcase the best of the Caribbean and reflect this in all that we do — from our branding to our community activities, to our presence at festivals and events. We designed the pop-up concert to be as a visceral expression of all the things that move us. We had music — delivered by Machel and Ding Dong, we had food with complimentary doubles for our guests, and we had the energy of people — with the most diverse audience we have seen since we started the pop-up series. And therein lies the win for the event; we brought people together,” said Medera.

Machel Montano, who told the Jamaica Observer that this has been his most successful season in a long time, is riding high with his 45th album, G O A T. which topped the Billboard Reggae Album chart last month.

He performed several hits, including Like a Boss, which kept the crowd on a musical high.

“Dr Machel Montano is the ambassador for our Caribbean Identity movement. He is the force behind our anthem Flying High and each time he performs that song it affirms our purpose,” said Medera.

Ding Dong, who conducted his usual high-energy dancing class, ran unchecked with hits such as Fling Yuh Shoulda, Genna Bounce and Flairy among others.

Medera shared his thoughts about the execution last Friday.

“It was a perfect manifestation of what we wanted to do, which was to inspire people to love where we live, the Caribbean, which is the best place in the world to be. The Caribbean Identity is about community, so we were delighted by the support of our neighbours! Liguanea on a Friday afternoon is very busy, but our neighbours generously offered overflow parking, the police kept the traffic flowing, and by all accounts our guests had a great time. Machel enjoyed the vibe, he stayed long after his performance to take pictures with the fans and they definitely appreciated the time he spent with them,” he said.

Additional entertainment offerings came from DJ Franco, who whipped up the crowd with high-energy music, and the Silver Birds Steel Orchestra.

Serving Jamaica since 2006, Caribbean Airlines is closely affiliated with other entertainment events, including the annual Reggae Sumfest.


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