Maia Chung rolls out fashion line

Maia Chung rolls out fashion line

Sunday, November 02, 2014

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FORMER TV personality Maia Chung is embarking on her latest initiative: a fashion line.

Dubbed Maia Sez 'Holy Ghost', the designer said the line is "for the lady on a budget who wants to look fly".

"In the 'insta' world we living, both men and women want pieces that are standout and different for each time they go out. Social media has impacted fashion. There is a growing demand for affordable, excellent looks that people can change for their various events, take their social media pics, and not look the same every time," Chung told the Jamaica Observer.

The line comprises 14 signature pieces.

The former TV host said she got the idea from a T-shirt line she started in order to raise funds for her foundation.

Currently, her design team comprises tailors "who go to their clients anywhere in the country" to ensure the garment is well fitted. She said she has orders from California, Texas and New York.

"People love the easiness of the designs. I deliberately use materials hand-picked for the working person ... not too much ironing or preparation," she said.

Next year, she plans to roll out a men's version of the line.

— Cecelia Campbell-Livingston

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