Observer writer

Saturday, April 20, 2019

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WESTON Haughton, co-franchise holder of Miss Jamaica World (MJW) pageant, said the aim of the contest is about discovering and developing talents.

“We are about unearthing their talent and knowing how to develop it. We have some of the girls from last year's pageant being featured in television commercials, some are now into modelling, so a lot happens for these girls after the pageant,” Haughton told the Jamaica Observer.

He was speaking at the launch of Miss Jamaica World 2019 pageant at the Jamaica Pegasus hotel in New Kingston on Thursday. This is his second-year lien on the franchise.

In its first year, Crown of Beauty Jamaica — franchise holders of the Miss Jamaica World pageant — reaped success. The 2018 queen Kadijah Robinson made it to the top five of the Miss World pageant at the Sanya City Arena in Sanya, China. She was also crowned Miss World Caribbean.

Robinson would later join other continental queens and the reigning Miss World, Vanessa Ponce, on a Miss World tour.

Jana Hinds, a top-10 finalist in the Miss Jamaica World pageant and who won the Beauty with a Purpose award, was a recipient of the 2018 Prime Minister Youth Awards.

Another finalist, Shanique Salmon — who won the fast-track title of Miss Jamaica World Talent — made it to the top three of the Songs of the UK competition.

Media personality and actress Dahlia Harris assumes the role of co-franchise holder, following the untimely passing of Aston Cooke earlier this year.

At the media launch, Haughton outlined plans for this year's staging of the pageant, which gets going on July 21 with private eliminations. The sashing of the contestants takes place a week later, while the grand coronation takes place on September 21 at the Jamaica Pegasus.

“This year we are introducing another sectional prize which is Best Personality, and a Miss Jamaica World Mentorship Programme. We need to have our queen looking pleasant, have a good personality and be spunky, so we decided to bring it back to the old days,” said Haughton.

He added: “The Miss Jamaica World Mentorship Programme is something that Dahlia came up with and I think it's a great idea. We want it to take the form of a luncheon where we invite former queens to have a one-on- one with the ladies and to encourage them in what it is they are doing, as it relates to projects.”

The fast-track events are: Beauty with a Purpose (September 11); Talent (August 22); Fitness (August 15); Top Model (September 14); and Beach Beauty (September 14).

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