Entertainment

Portmore to come Aliv

Saturday, December 16, 2017

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Though Portmore has been a graveyard for entertainment spots over the years, owners of Aliv nightclub were not afraid to make the Sunshine City their home. The venue opens this evening, but last Tuesday, the media got a taste of things to come.

Located at the TJ Building in Naggo Head (former home of Famous Nightclub and The Hive), Aliv's proprietors are Tyrone Williams and Phillipe Edwards.

“All nightclubs have a lifespan and Aliv will strive through its tenure with a focus on a club experience with international appeal every Friday and Saturday night,” Edwards, who is also the club's director of marketing, told Splash.

The TJ Building was established in 2012. It is home to Jamaica's largest arcade and a number of businesses.

For Aliv, Edwards is targeting a clientele of young professionals in Kingston, Central Jamaica and Portmore.

“We started with a mandate to transform the building and we intend to make Aliv a staple in Portmore,” said Edwards, who disclosed that $30 million is invested in the club which will be open on Fridays and Saturdays.

Jason Hendricks is brand manager at Smirnoff which has a partnership with Aliv.

“We are part of the two nights that the club will be opened. Smirnoff and Bailey's will be on board to kickstart the weekend at Flirt Fridays while Johnnie Walker and Croc will turn things up for D.O.B. Saturdays,” he said.

Famous and other clubs had great expectations when they launched in Portmore, a sprawling St Catherine municipality with a population of over 200,000 people.

The most successful nightspot was the Cactus club which thrived during the 1990s.

— Kevin Jackson

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