Pulse pleased with finds

BY RICHARD JOHNSON
Observer senior reporter
johnsonr@jamaicaobserver.com

Tuesday, October 09, 2018

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LOCAL model outfit Pulse unveiled its newest raft of model hopefuls with the staging of the Caribbean Model Search and the Schools' Model Search on Saturday night.

More than 100 young faces strutted the runway set up in the back courtyard of the Pulse complex, located on Trafalgar Road in New Kingston, for a chance to be listed among the agency's elite. But at the end of the night four winners were chosen by lone judge Marissa Surmenkov, chief international scout at New York-based agency, Women Supreme.

Sixteen-year-old Carla Sylvester topped the Fashion Category, emerging winner after the group was reduced to 12 finalists. In the Male Category, Tahj Morgan, who is also 16, was chosen as the competition's male winner. In the 'School's Model Search' category, Jordonna Howell of St Mary Technical High School too home the petite title; while Kamaria Powell was tops in the Fashion division of this category.

Pulse Chairman Kingsley Cooper was pleased with Saturday's presentation and said, based on the recommendation of the judge, a number of the contestants will be introduced to international agencies in coming months. He was especially pleased with finds from the school search.

“We are pleased to be introducing this new initiative that will expand the career choices for students and give them fantastic opportunities to travel the world, work successfully, and transform their lives and potentially that of their families and communities. In fact, it can also be seen as a formalisation of what the company began years ago,” he told the Jamaica Observer.

During Saturday's event it was also announced that the finalists have the option of becoming part of the cast of the Pulse model search reality TV series, which will begin filming early next year. The current season of this TV series is now airing on Television Jamaica.

Pulse started its model search in 1983 with the staging of the Miss Jamaica Fashion Model contest. That year the winner was Denise Sloley. Since then the agency has introduced a number of models to the world including Althea Laing, Kimberly Mais, Lois Samuels, Oraine Barrett, Nadine Willis, Jaunel McKenzie, Jeneil Williams, Francine James and the new star, Alicia Burke.

The entertainment package on Saturday's event was complemented by a performance from deejay Chi Ching Ching.

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