Entertainment

Safira Mono continues the struggle

Saturday, September 16, 2017

Print this page Email A Friend!


Reggae artiste Safira Mono is getting rave reviews for her latest video Cruff Life , which features an 18th-century slavery theme complete with a Great House, sweating field slaves, and white slave owners.

Cruff Life is a song for ghetto youths who are going through hard life and those who are fighting discrimination, rejection, oppression, racism, poverty and slavery with righteousness. One way or another we are still experiencing the after-effects of slavery, so the video is a commentary on that oppression — a kind of history lesson for the youths,” said Safira Mono, whose real name is Shockera Pinnock.

The music video was shot and directed by Wayne Benjamin, with the script written by Safira Mono. The video was shot at the Cherry Gardens Great House.

The single was released under the Frassout Records imprint and has been available on iTunes since August 25.

“The video took almost four months to produce,” she said.

Safira Mono believes the legacy of slavery has translated into a crippling, modern-day poverty where generations of people find themselves trapped in a life without access to health and education resources and hence, doomed to relive the mistakes of their ancestors.

“For the Cruff Life music video, I wanted to go deeper than the urban poverty of zinc fences and 'back-a-walls' because cruff life did not start there. Why are we in the predicament that we are in today? Aren't we free? No, because freedom is not money, it is not living pay cheque to pay cheque; it is not flossing, quick money and pretending a new reality because we have material things. We are still in slavery and that cruff life began in the slavery era,” she said .

She said the lure of celebrity and status is a weapon that creates a nation of “modern-day slaves”.

“They want us to be slaves to the idea of big houses, slaves to our cellphones, slaves to our jobs, all at the expense of our humanity. the only way to be free is through the pursuit of knowledge, and breaking the mental chains,” the artiste said.

Safira Mono, who is known for the hit single Monitor, recently performed at the Marcus Garvey celebrations in St Ann. She is a firebrand Rastafarian fighting for righteousness in a decadent time.

“The battle continues. we are not destined to be cruffs, don't believe the lie. We have to accept the legacy and then with that acceptance, we can break the chains,” she said.

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT