Serani shares conspiracy


Serani shares conspiracy

By Kevin Jackson
Observer writer

Monday, October 12, 2020

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Serani is currently working on a yet-to-be-titled 'live' album, scheduled for release next month.

The set, his third, will be produced by Rockstone Records.

“This project is almost totally different than the others. I'm creating an album where I can perform almost all tracks on the piano 'fluently' on any stage. The fact that the album is mostly created by my band and I, tells how different it is. My other albums were produced by me and other producers and beat makers. When very talented musicians unite in the creation of one song, it's magical and euphoric. We have Dean Fraser killing scales on this album! This is very different,” Serani said the Jamaica Observer.

The singer/producer said he will be producing 90 per cent of the material, which will have between nine to 11 songs.

His latest single, Conspiracy Theory, released on May 1 will be included on the set. Produced by Rockstone Records, it features dancehall elites Bounty Killer and Agent Sasco.

“I want to put ' Conspiracy' on the album as the only track that's not live. I would love to have more collaborations on the album but at this point we're still thinking about who would fit the few songs that I would collaborate on,” said Serani.

He explained the message behind Conspiracy Theory.

“The Conspiracy Theory song is about all the possible ways we can look at what's going on in the secret world today (the real truth) as opposed to what we're being told. All I need from my fans is a listening and open-mindedness,” said Serani.

“I've known both artistes for over 15 years and I couldn't ask for two better artistes to sing on this song. Bounty when it comes to social commentary, he is the most impactful. He delivers with conviction. Sasco, you can throw any topic at him, and he's going to nail it. If I'm going to do a collaboration, I would need super talented artistes like my brothers Rodney Price and Jeffrey Campbell,” he added.

He said the current global pandemic, caused by COVID-19, had a two-sided effect on his music.

“The pandemic has had both good and bad on my career. I was about to have a good year due to recent successes. Even though restrictions are not there as much, there aren't any shows happening. Over the time, it has allowed me t ted out as a musician and in the early 2000s, where he and childhood friends, Craig and David Harrisingh, formed DASECA Productions. He later became the musical director for Bounty Killer's Alliance pool of talent, before embarking on a solo career.

His hit singles include Skip to Ma Lu, Doh featuring Bugle, Stinking Rich, Study People, Romance Me, Mama Still Hungry and the Billboard-charting hit No Games.

His previous albums are No Games (released in 2009) and It's Serani (2012).

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