Sounds of greatness gets makeover

Saturday, March 17, 2018

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Dancehall royalty Bounty Killer will be the host for the 11th staging of Guinness Sounds of Greatness sound clash competition slated to begin on Friday, May 25.

The announcement came at the event's media launch held at Reggae Mill Bar, Devon House in St Andrew on Thursday.

“Guinness Sounds of Greatness was really cool last year, but this year we're taking it to another level with so many big things in store. We're going to make it more exciting for the fans, more exciting for the competitors as well,” Nathan Nelms, assistant brand manager of Stouts and Malta at Red Stripe, told the Jamaica Observer.

“We are going to go all across Jamaica, that's the one next big thing. Last year, we kept it all at Red Stripe (headquarters on Spanish Town Road,” said Nelms.

Another major change is a challenge round for the competitors.

“What we're going to do is keep the juggling round the same, but we're going to have a challenge round this time. So we're going to surprise the sounds by giving them some challenges. Maybe we say we want '90s dancehall, or maybe we say we want old Kartel vs new Kartel. We're going to mix it up,” he added.

The event's 2016 winners, No Limit Sound, went on to perform at Red Stripe Reggae Sumfest that year. The show took a hiatus in 2017.

— Rory Daley

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