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Sting and Shaggy's European tour earns US$10 m

BY KEVIN JACKSON
Observer writer

Sunday, September 09, 2018

The first leg of Sting and Shaggy's 44/876 tour has earned US$10 million, according to Billboard Magazine's Hot Tours.

The publication reports that the duo grossed $10.8 million during the tour's opening leg in Europe, playing to 132,155 fans in 23 sold-out shows. Some of these events were festivals.

That was enough to earn them a number four place on the Hot Tours chart dated September 8. That table is led by Celine Dion.

Billboard revealed that Sting and Shaggy also played theatres, parks and historical sites. The smallest and largest shows were in Italy: Trani (2,210) and Verona's Arena di Verona (12,468).

They also toured Slovakia, Greece, Bulgaria and The Netherlands.

The 44/876 tour supports Sting and Shaggy's much-touted collaborative album of the same name. The album has sold close to 400,000 copies worldwide.

In April, it debuted at number seven in the United Kingdom with sales of 7,658 copies, and number 40 on the Billboard 200 Albums Chart.

To date, the set has made the Top 10 of national charts in Austria, Poland, France, Switzerland and Germany, where it went number one. 44/876 has been certified gold in France and Poland.

Released by A&M Records/Interscope Records/Cherrytree Records, it is currently number one on the Billboard Reggae Albums chart.

Sting and Shaggy's 44/876 tour starts on October 14 in Jacksonville, Florida.