Entertainment

StyleWeek begins today

BY RORY DALEY
Observer writer

Wednesday, May 15, 2019

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SAINT International's StyleWeek begins today and is scheduled to run through Sunday across the Corporate Area. The announcement was made at the Eden Gardens Wellness Resort and Spa in Kingston last Friday.

“It's a major accomplishment to be putting on StyleWeek for 15 years now. Fashion Weeks have come and gone, but Jamaican designers still have the fire and the passion, and they all want a platform that is sustainable and recognised globally,” Deiwght Peters, Saint International CEO, told the Jamaica Observer.

Today, a private dinner with fashion educators will be at the National Gallery. Tomorrow, Courtleigh Auditorium will see the first public event, Careers in International Fashion Symposium, while on Friday, the Nigerian High Commissioner will host an invitation-only Posh in Black Blast Off Party.

Saturday has two events: Fashion Retail Masterclass in the morning; and Fashion Block that evening. The latter is the occasion's marquee event, a fashion show, free to the public, on Knutsford Boulevard in New Kingston.

StyleWeek closes at the French Embassy, which hosts the International Mecca of Style show.

The push for 2019 StyleWeek, according to Peters, is assisting creatives in monetising Jamaica's fashion industry.

“A couple of things are different this year, regarding the Careers in International Fashion Symposium, I think it's remarkable that we've been able to get the dean of the School of Art and Design at Fashion Institute of Technology, New York, to come to Jamaica for the very first time. That's a really big thing for me this year,” he said. “We also have two other deans from highly-influential fashion institutions in Florida, one from the Miami Fashion Institute at Miami University and one from the Institute of Fashion of South Florida.”

Another catch for the 'Week's educational agenda are the principals of Greta Constantine from Canada, who will attend the May 18 Fashion Retail Masterclass.

Peters hopes the high-profile guests will spark interest among not only local designers, but industry players.

“We believe that young people need to see fashion and the industry of fashion more than just runway walks, models and designers, but it's a big industry that offers many opportunities,” he stressed.

StyleWeek has partnered with the British Council on a future skills training programme that sees apprentices from Jamaica and the Caribbean involved in the production of Fashion Block, the event's signature piece.


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