Sumfest gets New York launch

Observer senior reporter

Saturday, April 21, 2018

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Promotion for Reggae Sumfest 2018 hit high gear Tuesday night with a high-energy, jam-packed launch in New York City.

The well-attended event was held at one of NYC's hottest nightspots, the three-level DL with the only all-weather rooftop garden of its kind with a view the Manhattan side of the Williamsburg Bridge.

Guests comprised a wide cross section of music industry players, Jamaica's Consul General in New York Trudy Deans, New York-based influencers, festival supporters, and members of the Sumfest team, including organisers and sponsors.

The overarching theme for the evening was Unity through Music, and in a heartfelt speech to patrons, CEO of Reggae Sumfest and promoters DownSound Entertainment (DSE) Joe Bogdanovich spoke to the need to use music as a unifying force for Jamaica.

“It is this kind of energy that will uplift our artists, producers, songwriters, promoters, the whole music fraternity in Jamaica to wake up to the strength of the concept of Unity through Music,” Bogdanovich told the audience.

“Let us show the world just how serious we are in Jamaica about our music, our festival Reggae Sumfest. Together, we can make the world a better place,” he continued.

In line with his message of unity through music this year, Reggae Sumfest will be supporting a number of Jamaican live music, parties, cruises and festivals, including Damian Marley's Welcome to Jamrock Cruise, and Irish and Chin's World Clash.

Other presenters included Red Stripe's Assistant Brand Manager Reshima Kelly, and Business Development Manager of the Jamaica Tourist Board (JTB) Christopher Dobson.

Dobson said the JTB, as a proud sponsor of Reggae Sumfest, is committed to ensuring the success of the 2018 staging.

Guests were treated to the music of internationally acclaimed artistes Agent Sasco, Grammy-nominated reggae group Raging Fyah and emerging artiste Tosh Alexander.

Now in its 26th year, Reggae Sumfest will run July 15-22, 2018. Acts including Damian 'Junior Gong' Marley, Beres Hammond, Popcaan, Capleton and Spice are booked to perform.

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