Entertainment

Synthdicate Music builds 'High Rise'

BY HOWARD CAMPBELL
Observer senior writer

Monday, April 23, 2018

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Call it reggae with a Caribbean twist. The High Rise rhythm is the latest project from Synthdicate Music Productions, a company based in Floral Park, Long Island, New York.

The beat has songs by a number of high rollers such as Capleton ( Won't Go Down), Bugle ( Born A Winner), Fantan Mojah ( Rat Race), Pressure Buss Pipe of the United States Virgin Islands who does What They Sow, and Eljai from Belize, who contributes War.

High Rise is driven by the timeless bass line of Is It Because I'm Black, a massive song for American blues singer Syl Johnson in 1972. Victor Wells, founder of Synthdicate Music, said the rhythm required a militant sound.

“The idea was to bring back that vintage reggae vibe to reflect current social racial issues,” said Wells, a Trinidadian.

In addition to Wells, the principals in Synthdicate Music Productions are compatriots Kerneil Wells and Dwayne Daniels, and Belizean Jason Bevans.

Released in February, High Rise breaks the trend of soca releases by the company which launched two years ago. Previously they produced songs for Trinidad Carnival by singers Shradah, Zerimar and Terron.

Last year Synthdicate Music released the Reggae Loves Soca Vol 1 compilation, which contained songs from soca stars Kes the Band and Machel Montano and rapper Lyrikal, who has done several recordings for the label.

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