Tarrus to headline UK's More Life 2018

Saturday, January 20, 2018

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Tarrus Riley is to headline the popular music showcase, 'More Life 2018', in the United Kingdom later this year. He will be joined by Cham, Jahmiel, David Rodigan, and Bass Odyssey.

“We spoke to our customers and received great feedback from 'More Life 2016', and that's why we are bringing back Tarrus Riley for the second straight year. For an indie promoter/media company, we are fast becoming a competitor in the urban market, while keeping to the authenticity of the brand. Our figures speak volumes. 'More Life' is a brand that people know and recognise; it represents the Caribbean from start to end,” said Leroy Johnson, a member of the 'More Life' promotional team.

The event is produced by leading UK radio platform FlamesRadio, an independent station in the UK which is known to stage successful live events throughout year.

“A key component of the station's brand is the 'Our Culture Matters' campaign, through which it showcases Caribbean culture to thousands of consumers, both accustomed and new, each year. With the buzz already circulating around More Life 2018, the musical extravaganza is expected to be a road-block event,” said Johnson.

A record number of 5,000 attendees were at 'More Life 2016' which featured Spice, Agent Sasco and Tarrus Riley.

The 'More Life' brand is currently celebrating its 10th anniversary.

Son of late reggae singer Jimmy Riley, Tarrus Riley burst onto the scene in 2006 with the smash-hit She's Royal.

His 2015 collaboration with pop starlet Ellie Goulding on the Major Lazer track Powerful was a commercial hit.

Cham, formerly known as Baby Cham, is known for singles including G hetto Story and Wine. Newcomer Jahmiel has become a popular fixture on the music scene with anthems Gain the World and True Colours.

“We also have Bass Odyssey, a sound which has stood the test of time and needs no introduction, and David 'RamJam' Rodigan who always dazzles spectators with his showmanship, and is one of the most important figures in reggae music,” Johnson added.




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