The Ultimate set to shine

Saturday, September 09, 2017

Print this page Email A Friend!

We Ah Do Dis Long Time is the latest single from singjay The Ultimate. The bouncy track features Richie 5.

“The single is about two artistes doing music from long time and, despite not getting the justice we think we deserve musically, we're continuing at it... We're just showcasing our talent... The two artiste just come together an' a deliver,” The Ultimate told Jamaica Observer.

Self-produced in the singjay's Blackq Records, We Ah Do Dis Long Time was released in June.

The Ultimate said the feedback has been encouraging.

“We're getting good feedback in the streets and getting some amount of airplay. The reception has been great,” he said. “I sing only positive songs, songs dat people can relate to, songs with message.”

The Ultimate contends that to be an emerging artiste, who produces his own music, is a very challenging task.

“You have to finance the thing. You have to promote and market it... that takes a lot of cash, especially when you have a nine-to-five. I work as a service station attendant in Three Miles. However, I decided to take my career to the next level so I started producing my things myself. I believe in my talent... I'm just gonna keep at it. One day it will happen,” he said.

The Ultimate (given name Neal McFarlane) was born in Kingston. He spent his formative years in Portmore, St Catherine.

He went to live with his father in Hanover and attended Knockalva Technical High in that parish. On graduation, he returned to Portmore with a determination to make it in the music business.

“In 2009, I produced my first single I Wish,” he said.

His subsequent releases include Foreign Ah No Bed A Rose, Over And Over, Jah Nah Sleep, and I Will Survive.

— Brian Bonitto




1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy

comments powered by Disqus



Today's Cartoon

Click image to view full size editorial cartoon