Entertainment

The Ultimate set to shine

Saturday, September 09, 2017

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We Ah Do Dis Long Time is the latest single from singjay The Ultimate. The bouncy track features Richie 5.

“The single is about two artistes doing music from long time and, despite not getting the justice we think we deserve musically, we're continuing at it... We're just showcasing our talent... The two artiste just come together an' a deliver,” The Ultimate told Jamaica Observer.

Self-produced in the singjay's Blackq Records, We Ah Do Dis Long Time was released in June.

The Ultimate said the feedback has been encouraging.

“We're getting good feedback in the streets and getting some amount of airplay. The reception has been great,” he said. “I sing only positive songs, songs dat people can relate to, songs with message.”

The Ultimate contends that to be an emerging artiste, who produces his own music, is a very challenging task.

“You have to finance the thing. You have to promote and market it... that takes a lot of cash, especially when you have a nine-to-five. I work as a service station attendant in Three Miles. However, I decided to take my career to the next level so I started producing my things myself. I believe in my talent... I'm just gonna keep at it. One day it will happen,” he said.

The Ultimate (given name Neal McFarlane) was born in Kingston. He spent his formative years in Portmore, St Catherine.

He went to live with his father in Hanover and attended Knockalva Technical High in that parish. On graduation, he returned to Portmore with a determination to make it in the music business.

“In 2009, I produced my first single I Wish,” he said.

His subsequent releases include Foreign Ah No Bed A Rose, Over And Over, Jah Nah Sleep, and I Will Survive.

— Brian Bonitto

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