Xodus readies to move masses

Observer writer

Wednesday, November 22, 2017

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IT was carnival heaven for the throng of patrons who turned out for the launch of Xodus's 2018 costume offerings at 'the Pearly Gates' located on Hope Road, St Andrew, last Saturday night.

Kamal Bankay, director of Dream Entertainment, said the early launch was driven by the economics of carnival in Jamaica and its pull in the overseas market.

“We understand that to get people to Jamaica, not just Jamaicans that live here, we have to launch early, put out our dates early, so that people can plan their travel. People plan their travel six months in advance so we need to come out big and show people that carnival in Jamaica is now a force to be reckoned with,” he told the Jamaica Observer.

Fans filed through the large white gates to a massive stage and set-up and enjoyed a party atmosphere. Once the crowd was in the party mood, there was a shower of light and confetti for the big reveal. The costumes' theme was League of Angels.

“The costumes and their names we presented this year are a bit more angelic,” said Bankay.

He said the theme extends beyond the 11 costumes — seven from Xodus and four from section partners — and will be how Dream Entertainment will present things for 2018.

“We learnt a bunch from last year. The reality is that carnival, more than any other product that Dream Entertainment does, is all about what the people want. Every single detail of every single activation and production that we do is really about the people in a laser-focused way,” he said. “Carnival 2018 is going to be bigger and better.”




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