Go Green 24 Seven

Wednesday, November 07, 2018

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The 24 Seven Café at Jamaica Pegasus hotel has started an eco-friendly campaign called 'Go Green 24 Seven' to reduce its carbon footprint and by extension, that of the hotel.

The main feature of the campaign is the sale of reusable biodegradable cups, part proceeds of which will go to Jamaica Environment Trust (JET) in support of various environmental projects.

“Customers are encouraged to reuse their eco-cup and receive a 10 per cent discount on hot beverages,” hotel management explained.

“Environmental responsibility is a core value at Jamaica Pegasus hotel, and we encourage everyone to join us in our approach to do so,” General Manager Peter Hilary told the Jamaica Observer.

JET, through Chief Executive Officer Suzanne Stanley, commended the initiative and extended gratitude for the proceeds.

“We hope other cafés and restaurants will follow Jamaica Pegasus' lead in promoting reusable alternatives to single-use plastic and disposable food and beverage containers,” said Stanley.

Another feature of the Go Green 24 Seven campaign is the sensitisation of children as young as six about becoming champions for a sustainable environment, through the use of colouring books with an environemtnal theme.

The books, illustrated by hotel staffer Shannike Smith, will be distributed to selected schools and will be provided to children of guests staying at the hotel.

“We realised that it's not enough to tell adults to start reducing, reusing and recycling; we needed the next generation to do better than we did, so educating kids from a young age seemed like a no-brainer to us,” Projects Manager Kate Hendrickson said.

She said they settled on the idea of colouring books because they wanted to teach children how to save the environment in a fun way.

“Our staff was so excited about the idea and wanted to be more involved, so we decided it would be great to do a school tour and spend time with the children explaining all the lessons in the colouring book,” she added.

In addition to these, Jamaica Pegasus — which is part of the Courtleigh Hotel Group comprising Courtleigh Hotel and Suites, Knutsford Court hotel and The Holiday Inn Resort, Montego Bay — has installed recycle bins around its property, and has been reducing the use of paper napkins, straws and coffee lids to eliminate waste.

The hotel group says it will continue to implement more environmental strategies during the year, which will mirror the three pillars of sustainable development according to the UN — economic, social, and environmental.

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