Environment

Greening events

Recycling Partners of Jamaica endorses social events, collects bottles on site

Wednesday, December 27, 2017



In a move which has so far netted hundreds of pounds of empty plastic beverage bottles, Recycling Partners of Jamaica (RPJ)has unfurled a strategy of direct collection — initiating recycling efforts at the point of consumption and not just at disposal.

Starting with the Sagicor Sigma Corporate Run in February, through to the Chronixx Live in Jamaica concert series earlier this month, RPJ has set up at social events and deployed its agents to retrieve the bottles on site, while also educating patrons on the importance of recycling plastics.

According to the partnership, a charitable organisation and the designated National Recycling Entity, they collected over 1,100 lbs of PET plastic bottles from events across the island in the first week of December alone. The Chronixx event yielded 287 pounds of plastic bottles, which is approximately 7,175 individual bottles.

In environment circles, plastic bottles are called PET bottles in reference to the main ingredient — polyethylene terephthalate. In addition to soft drinks and alcoholic beverages, PET is also used to make packaging for detergents, cosmetics, pharmaceutical products and edible oils.

“This new practice will play a valuable role in reducing waste that goes to landfills,” Executive Director Lavern Salmon told the Jamaica Observer. “This direct collection has netted the company thousands of pounds of recyclable materials that may otherwise have been dumped in overflowing landfills or left by the road side, eventually washing down into drains and adding to pollution.”

So far, RPJ has targeted events sponsored by its partners, but it has plans to expand the list in the new year.

The partners are Wisynco Group Limited, Pepsi Cola Jamaica Bottling Limited, Grace Foods & Services Limited, Jamaica Beverages Limited, LASCO Manufacturing Limited, Trade Winds Citrus Limited and Seprod Limited.

“The partnership with social events has been a tremendous success for us,” said Salmon. “Promoters are welcome to invite us to 'green' their events and we plan to collect even more recyclables once promoters get on board in 2018.

Another event at which RPJ has deployed the direct collection strategy was the Reggae Marathon, Half Marathon &10K in Negril in August.

“Reggae Marathon was very happy to partner with Recycling Partners of Jamaica in 2017. They have added great value to our greening efforts and we look forward to our continued partnership to achieve our goal of presenting a totally green event,” reported Diane Ellis, director of sponsorship and marketing for the event.

Noting that marathons generate a lot of recyclable and or reusable waste, especially plastics, Ellis signalled her intention to continue the

“We will continue to do our part along with Recycling Partners of Jamaica to reduce our carbon footprint in Negril,” she promised.

Under the new strategy, RPJ provides PET plastic bottle retrieval services free of cost at social events, once specific criteria are met. It also issues a “green” endorsement of the event, which it says is attractive to both patrons and sponsors.

RPJ's mandate is to remove plastic bottles from the environment by engaging the public, businesses, schools and now social events.

ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

What do you hope that this new year will bring you most of all?
Happiness
42%
Love
8%
Marriage
6%
Children
4%
Better job
10%
Money
31%

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT