Nuh Dutty up Christmas, says JET

Wednesday, December 13, 2017

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The Jamaica Environment Trust (JET) kicked off its Nuh Dutty Up Jamaica: 12 Days of Christmas campaign on Monday with the intention of educating Jamaicans about better garbage management at Christmastime.

It will feature one tip each day until December 23 on local television and on the Nuh Dutty Up Jamaica (NDUJ) social media network using the hashtag #nuhduttyupchristmas.

“Christmas is one of my favourite times of year,”said Felicia Wong, project coordinator at JET. “Christmas parties, all the food, gift giving, and time spent with family and friends create a positive and happy vibe across Jamaica, but many of our Christmas celebrations create a lot of garbage — single-use food containers, plastic bottles, wrapping paper — which places additional pressure on the teams collecting our waste, and creates problems for public health and our environment.”

The Nuh Dutty Up Jamaica: 12 Days of Christmas campaign encourages Jamaicans to reduce the amount of garbage they produce during the holiday season by, among other things, switching to reusable plates, cups and cutlery at Christmas parties, using alternatives to gift wrapping paper, and giving thoughtful, personal and unique gifts, which don't generate much waste.

The NDUJ Christmas campaign also reminds Jamaicans that any garbage they do generate must always be put in a bag and placed in a bin for collection.

Nuh Dutty Up Jamaica is a public education campaign that aims to improve citizens knowledge about the impact of poorly handled waste on public health and the environment, while encouraging personal responsibility for the generation and disposal of waste. The campaign is one component of the Clean Coasts Project led by JET with the support of the Tourism Enhancement Fund and the Wisynco Group.




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