Wisynco launches 2018 corporate

Wednesday, September 19, 2018

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JAMAICA Observer is among six corporate bodies vying to collect the lion's share of 300,000 plastic bottles in 10 weeks, as part of Wisynco Group's ECO Recycle Challenge targeting corporate Jamaica.

Also competing are CB Group Limited, Stewart's Automotive Group, Jamaica Football Federation, 100 Hope Road, and Digicel Jamaica.

The competition, which is in its second year, was launched a week ago and will run until the end of November.

The corporate challenge is part of a suite of recycling projects on which the beverage manufacturer and distributor has embarked in recent years, one of which is the ECO Club Competition targeting schools.

Speaking at the launch event, Wisynco Chairman William Mahfood said fostering recycling is part of the company's responsibility as the largest producer of plastic bottles in the country.

“Wisynco is the largest producer of plastic bottles in Jamaica and this means that we have the largest responsibility to tackle this issue. But it is a national issue, and every single Jamaican has a responsibility to play their part to make recycling a national initiative.

“Through these initiatives we are going to start the dialogue of changing the way we look at waste on a whole, especially plastic. In fact, we are going to be meeting with the JMEA (Jamaica Manufacturers and Exporters Association) and the prime minister to look at the national deposit recycling scheme, because we have proposed another initiative born out of Wisynco's desire to have a better environment for our children and future,” he said.

That proposal, he said, was for a national pogramme for deposit and recycling of PET bottles.

“We hope to change the culture in Jamaica and awareness of these national issues through these small initiatives that I hope, one day, will become large initiatives,” Mahfood said.

Advisor to the Minister of education, Robert Morgan represented the ministry at the launch and endorsed the school-based project for its role in helping shift the perception and attitude around recycling by directly engaging young people in their schools and homes.

“The ministry is pleased to be endorsing these initiatives for a multitude of reasons. We know of our challenges as a country with respect to solid waste management, and the agility and responsiveness of Wisynco in this regard is very much commendable.

“We have recognised that schools have enormous potential in terms of impact as a space of learning and instruction — that is why we are pleased that Wisynco has decided to roll out this initiative in our schools as our strategy toward solid waste management has to start there. We hope that the initiative encourages other corporates to partner with Wisynco to ensure that we do more in regards to recycling plastic,” Morgan said.

Last year the corporate challenge hauled a total of 264,000 bottles among six companies. This year's target is 300,000.

“The level of energy and excitement we are getting has been amazing and very encouraging,” shared Wisynco's environment communication officer Shelly-Ann Dunkley. “We're gearing up for another incredible round of fun and friendly competition that will move recycling from a trend to a lifestyle, and eventually second nature in Jamaica.”

Wisynco facilitates the storage of plastic bottles by placing large wooden bins in each of the competing companies, with collection coordinated by Recycling Partners of Jamaica Limited (RPJL).

Wisynco is a partner in RPJL.

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