Away with plastic Yabba containers

Wednesday, March 25, 2015

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JAMAICAN-GROWN fast food chain Island Grill is planning to trade in its plastic food containers for earth-friendly biodegradable boxes, the company announced recently.


The new boxes -- made from recycled paperboard -- are to replace the black squarish containers in which the Satisfaction and Yabba menu options are currently served.


The top-loading boxes are microwaveable and laminated to prevent leaking, the company said. It added that the paper construction will reduce condensation and by extension, maintain the flavour of meals, as well as allow for easier and healthier microwave reheating.


Island Grill first made the announcement at the launch of the Jamaica Environment Trust's 'Nuh Dutty Up Jamaica' campaign at the Jamaica Conference Centre, last month.


Yesterday, company spokesperson Lauri-Ann Grant declined to say exactly when the switch would take effect, but she said everything was on track for an April roll-out.


CEO Thalia Lyn said the company's resolution for 2015 is to find news ways to reduce its plastic and styrofoam use.


"We know we should care about our environment and we are distressed to see the pile-up of plastics on our beaches, in our gullies and in our streets," according to a release circulated at the launch quoting Lyn.


"If we can make a shift in how we do things at Island Grill by using packaging that is more environmentally friendly and that won't end up in our dumps, we feel our customers will support our efforts to help keep Jamaica beautiful," she continued.


The new packaging will be designed with Island Grill's signature red pepper, and will feature JET's 'Nuh Dutty up Jamaica' campaign logo.


"To serve our meals in environmentally friendly packaging continues our 'Eat good. Live food' mission to offer a quality dining experience to our customers," executive director Michael Lyn added.


Island Grill is the first fast food restaurant to join the 'Nuh Dutty up Jamaica' public education programme intended to improve the attitudes of Jamaicans in general, but those living in resort towns in particular, toward their environment. It is a year-long drive being funded by the Tourism Enhancement Fund at a cost of J$34.5 million.


-- Racquel Porter



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