Lasco, Rootz Underground launch 'green' initiative
LASCO, in collaboration with Rootz Underground, on October 5 officially launched an environmental awareness programme, as part of celebrations for National Tree Planting Day.
Dubbed the 'Lasco-Rootz Releaf Environmental Awareness Programme (REAP)', was launched at the Louise Bennett-Coverley Primary and Junior High School in Gordon Town, St Andrew.
The initiative — comprised of a school tour and competition — is intended to engage 50 schools across Jamaica in a bid to help the island maintain its legitimacy as "the land of wood and water".
It will promote tree planting, gardening, recycling, and energy conservation among students while seeking to unearth talent by way of a competition that takes account of the visual arts, song, dance, poetry, and writing.