TPDCo provides $1.2m for Calabash Festival

Monday, April 23, 2018

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KINGSTON, Jamaica —The Tourism Product Development Company Limited (TPDCo) is lending its support to this year's staging of the Calabash Literary festival by providing funds of over $1 million in a bid to boost the partnership between the organisation and community tourism in Jamaica.

In a release this afternoon, TPDCo said that the partnership with the Calabash organisers will also enable publicity for TPDCo trained and certified craft producers and artisans which will give the local artists an opportunity to showcase and sell their work to nearly 1000 persons who are expected to attend the free festival later this year.

Speaking at the cheque handover, held at TPDCo's headquarters in Kingston, Executive Director, Dr Andrew Spencer emphasised the importance of the organisation's involvement in a festival such as Calabash, and the leverage it will provide for community tourism in Jamaica.

“Community Tourism is the vehicle for development, and it has to be the model that we fully immerse ourselves in. We are excited to partner with the Calabash team as we work to introduce a more intellectual and artistic side of Jamaica. It is also fitting that the event will take place in Treasure Beach, which is the home of community tourism, where individuals can gain a homely and educational experience,” Spencer said.

He added that the hosting of the festival in Jamaica's community tourism capital represents a model that currently forms a key part of Jamaica's tourism product strategy and TPDCo's role, as per the tourism master plan includes inclusiveness and working with local communities as a way of developing the wider tourism product.

The Calabash Festival is held at Treasure Beach on a biennial basis. This year's staging will be held June 1-3. The festival will operate under the theme “Lit up” and will feature celebrated female poets, including Jamaica's own poet laureate Lorna Goodison.

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