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Breast cancer awareness event kick-starts in HWT

Friday, October 06, 2017

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KINGSTON, Jamaica — The Half-Way-Tree Transport Centre was all pink this morning as Black Ink Marketing and Events kick-started its breast cancer awareness celebration and health campaign.

"This is our pink day celebration and we just wanted to push all Jamaicans, both women and men to go out and get screened for the disease," said CEO of the marketing company, Maxine Miller-Burkett.

“We're not only promoting cancer awareness today but also a change of Lifestyle through fitness and healthy eating,” she added.

Renowned Jamaican gospel, reggae singer and breast cancer survivor Carlene Davis Cowan performed this morning and said she was 'excited' to be a part of the event.

“I'm really thankful that I'm here to encourage persons to be proactive in overcoming breast cancer, I hope in a next few years the cure will be found and the next generation won't have go through this,” she told the OBSERVER ONLINE.

Davis Cowan survived cancer in 1996 and dedicated her 2004 album, Author and Finisher to the cause. Part proceeds of the album also went to cancer societies.

Live dancers were also entertaining supporters, who were mostly decked out in pink.

A number of wellness and health booths — including Lasco's Curves, a feminine product line, which partnered with the Nurses Association of Jamaica — were present to lend their support and provide information about breast cancer.

“We're here to offer support in any way we can,” said brand manager Renee Rose.

Meanwhile sales promoter for Curves, Nadesia Watson Smith informed that the nurses at the booth were there to give pressure checks as well as inform patrons on how to check their breasts for signs of cancer.

Breast cancer is the leading cancer among Jamaican women. Also, every nineteen seconds somewhere in the world a case of breast cancer is diagnosed among women.

Deandra Morrison

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