Cariforum rum producers, French rum group sign historic accord

Cariforum rum producers, French rum group sign historic accord

Tuesday, February 23, 2021

Print this page Email A Friend!


BRIDGETOWN, Barbados — Caribbean rum producers are joining forces with French group CIRT-DOM, to get the best deal for their exports into major markets, particularly the European Union.

Rum producers of the Caribbean Forum, members of the West Indies Rum & Spirits Producers Association (WIRSPA), recently signed a memorandum of understanding with their French counterparts CIRT-DOM — the traditional rum producers of Martinique, Guadeloupe, French Guiana and Reunion, which are all Departments of France.

The two groupings — each representing a tradition of rum production that stretches back hundreds of years — have with this sixth accord, renewed their commitment to working together in the interest of building the rum category based on authentic provenance, common rules and promoting a level playing field against increasing competition from products which benefit from production subsidies.

According to Chairman of WIRSPA, Komal Samaroo, “We have a long history of collaboration with our French counterparts, almost 25 years since the signing of our first agreement in 1997. Together we face a sharp rise in non-traditional imports of rum into our traditional markets, especially the European Union and the UK. Many of these competing brands do not always follow the rules, and many benefit from extensive production and marketing subsidies, which place us at a competitive disadvantage. These developments, coupled with the impact of Brexit and the new trade deals being pursued by the UK, underline the need for joint action.”

Meanwhile, Alain Chatel, president of the French grouping CIRT-DOM said, “We have worked with WIRSPA over several decades to promote rum rules that respect origin, and to urge compliance with the regulations which do not permit flavouring of rum, and labelling regulations that are truthful. Both our groupings are traditional producers of authentic rum based on true provenance, and we have together worked to build the reputation of rum as a quality premium spirit, alongside the best of the best. We share a common philosophy.”


Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at http://bit.ly/epaper-login


ADVERTISEMENT




POST A COMMENT

HOUSE RULES

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper � email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT

Poll

ADVERTISEMENT
ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT