Coca-Cola brings Christmas Truck Tour to Jamaica

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Coca-Cola brings Christmas Truck Tour to Jamaica

Saturday, November 30, 2019

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ST CATHERINE, Jamaica — International beverage brand Coca-Cola is sharing the spirit of Christmas with Jamaican consumers through its global Christmas Truck Tour which is in Jamaica for the first time to visit 11 locations across the island through to December 14.

Coca-Cola said the tour has been executed in over 100 countries across the globe so far.

The tour, which commenced on November 15, features a double-deck customised caravan truck granting onlookers a panoramic display of an authentic Santa's village with white Christmas trees equipped with Coca-Cola décor, the Coca-Cola Santa, Mrs Claus and Santa's helpers, complemented by delicate bursts of snow along the route, the company said.

Brand Manager of Coca-Cola Jamaica, Amoye Phillpotts-Brown, explained that the theme of the tour -- What We Share is Stronger -- “speaks to the meaning of a Coca-Cola Christmas. No matter our background what we all share together makes us stronger.”

Coca-Cola said the experience is easily attainable for people to enter Santa's Village as people become eligible to enter with the purchase of six 591ml Coca-Cola products.

“Our goal is to share the spirit of Christmas with as many Jamaicans as possible. The easy access process allows us to touch a wide cross section of Jamaicans while maintaining order on the tour. It's a very heart-warming feeling as the truck tour approaches each town and city centre,” Phillpotts-Brown said.

The company added that among the engaging activities carried out by personalities such as Christopher 'Johnny' Daley and Dufton Shepherd are a Christmas carol remix, Coca-Cola cup song, guess that Jamaican Christmas song, Coca-Cola drinking, hula hoop and dance competitions.

Towns that have already experienced the Coca-Cola Christmas Truck Tour in November are Falmouth (15th), Mandeville (16th), downtown Kingston (22nd) and Ocho Rios (23rd), the company said.

Coca-Cola noted that Portmore on November 29 and Negril (30th) will also experience the feeling before December.

The tour then continues to Santa Cruz on December 6, Spanish Town (7th), May Pen (12th), St Thomas (13th) and returns to Kingston in Half Way Tree on Friday, December 14 to close the extraordinary experience, the company said.


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