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Ian Fleming airport will increase high end tourism

Will benefit wider Jamaican economy

Jamaica Observer

Thursday, January 13, 2011 | 10:59 AM    

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PRIME Minister Bruce Golding says the expansion and renaming of the Boscobel Aerodrome as the Ian Fleming International Airport is intended to handle small jets, international arrivals and attract high end tourists.

Speaking at the launch yesterday, Golding said Government recognised that Jamaica had not yet attempted to break into the higher end segment of the tourism market.

He said that while Jamaica did remarkably well in the mass all-inclusive market, there were other elements of the market which could bring added value to the island. He said that when higher end visitors come here, "they invest, they buy, they build and they create that added energy in the economy that we need so badly".

The prime minister called on local investors to recognise the new opportunities that were being created for them as well, as the airport expansion was a significant investment of confidence in Jamaica’s future.

Addressing concerns over the renaming the airport not after a Jamaican but in memory of Ian Fleming, the British writer and creator of the world’s most famous fictional spy, James Bond, Golding reasoned that the island inspired his work and in return benefited from a higher profile abroad.

"We also considered that the market to which we are appealing is a market to which the name Ian Fleming would have some resonance. We genuinely wanted to honour the memory of Ian Fleming because of all that he has achieved and the extent to which he brought Jamaica into that achievement... and we wanted to take advantage of his celebrity status," he said.

He thanked members of Ian Fleming who were special guests at the function, for lending his name for which no royalties were charged.

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