Shaw urges greater linkages between tourism and agriculture

Thursday, November 14, 2019

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ST JAMES, Jamaica — Minister of Industry, Commerce, Agriculture and Fisheries, Audley Shaw, has urged stakeholders in the tourism industry to maximise the link that exists between both industries to boost growth.

Shaw was speaking at the press launch and official signing of the Hotel Management Agreement between Amaterra Group Jamaica and Marriott International yesterday.

According to a release from the agriculture ministry, Shaw reiterated the need for the tourism industry to buy more local produce and support Jamaican farmers. This he said would be in an attempt to boost local production as well as reduce Jamaica's reliance on imported produce to feed the sector.

“We must get to the point where our tourists are fed with predominantly Jamaican produce,” Shaw told the gathering at the Hard Rock Café in Montego Bay.

He noted that with the millions of tourists who visit the country, there is great opportunity for both sectors to have a significant positive impact on Jamaica's economic performance and the livelihoods of farmers.

Shaw added that Jamaica's culinary industry attests to the versatility of our Jamaican produce toward satisfying the appetite and palates of our tourists.

He urged hoteliers to make greater use of local crops in their various offerings.

The Amaterra Group launched the first set of 800 rooms of a proposed 8,000-room all-inclusive development to be managed by Marriott International.

The project will also boast an agricultural component aimed at supplying the fruits and vegetables that the hotel will need and which will eventually be expanded across the north coast.


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