Latest News

Social media driving car wash business

Thursday, April 04, 2013 | 4:33 PM    

Print this page Email A Friend!


KINGSTON, Jamaica - Like many small business persons, Omar Lodge had great expectations when he started Brandon's Car Wash in Central Kingston in December, 2006.

Though things got off to a good start, he experienced a drop in fortunes two years ago. But through aggressive marketing on social media and specials, he says things are looking up.

"Things are not so bad, people have seen our posts and have called and inquired. Not all of them come but at least there is interest," he told Auto.

Those 'posts' can be found on Lodge's Facebook, Twitter and Instagram accounts. He launched the campaign three weeks ago.

They project Brandon's latest deals which include Polish Mondays, a Tuesday detailing special and wash-and-vacuum bargains on Fridays.

The enthusiastic response has prompted the 35-year-old Lodge to step up his promotional campaign, especially with the intense rivalry.

"The car wash business is very competitive. You have to ensure that customers are happy, will come back and pass the word on to others," he said.

With his roots firmly planted in Brandon's Car Wash's Lockett Avenue location, Lodge had little difficulty spreading the word to other businesses in the community when he started his second business.

"I saw the need for something like this in the area and a number of businesses responded favourably," he said.

Most of the small enterprises around Lockett Avenue still account for the bulk of Brandon's business. 

Lodge --- who once operated a garbage-collecting business --- is banking on cyber marketing and his new deals to expand that base.

- Howard Campbell

Like our Facebook page https://www.facebook.com/jamaicaobserver

Follow us on Twitter https://twitter.com/JamaicaObserver

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Have you seen an improvement in the Government’s handling of the chik-V outbreak?
Yes
No


View Results »


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT