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Social media driving car wash business

Thursday, April 04, 2013 | 4:33 PM    

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KINGSTON, Jamaica - Like many small business persons, Omar Lodge had great expectations when he started Brandon's Car Wash in Central Kingston in December, 2006.

Though things got off to a good start, he experienced a drop in fortunes two years ago. But through aggressive marketing on social media and specials, he says things are looking up.

"Things are not so bad, people have seen our posts and have called and inquired. Not all of them come but at least there is interest," he told Auto.

Those 'posts' can be found on Lodge's Facebook, Twitter and Instagram accounts. He launched the campaign three weeks ago.

They project Brandon's latest deals which include Polish Mondays, a Tuesday detailing special and wash-and-vacuum bargains on Fridays.

The enthusiastic response has prompted the 35-year-old Lodge to step up his promotional campaign, especially with the intense rivalry.

"The car wash business is very competitive. You have to ensure that customers are happy, will come back and pass the word on to others," he said.

With his roots firmly planted in Brandon's Car Wash's Lockett Avenue location, Lodge had little difficulty spreading the word to other businesses in the community when he started his second business.

"I saw the need for something like this in the area and a number of businesses responded favourably," he said.

Most of the small enterprises around Lockett Avenue still account for the bulk of Brandon's business. 

Lodge --- who once operated a garbage-collecting business --- is banking on cyber marketing and his new deals to expand that base.

- Howard Campbell

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