TPDCo embarks on anti-harassment public awareness campaign

Wednesday, September 19, 2018

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KINGSTON, Jamaica — The Tourism Product Development Company Limited (TPDCo) says it will be embarking on a three-month campaign geared at improving the visitor experience by sensitising stakeholders on the impact of harassment in the tourism sector.

The campaign, scheduled to begin today, September 19, is an initiative of the Visitor Safety and Experience department of the organisation which has as one of its objectives the identification of strategies to increase visitor safety and create a positive experience, TPDCo stated in a release.

Over the three month period the campaign will utilise all channels necessary to generate, exposure, and potentially change perspectives, attitudes and behaviours of destination residents. The campaign will feature a television advertisement, a jingle, bumper stickers, social media campaign, incorporation of the TPDCo-created short film “Cum Yah” in sensitisation, and trainings and placement of campaign information on the TPDCo website.

“The campaign is therefore a means of highlighting how appropriate approaches can be mutually beneficial for all stakeholders, allowing for even more growth and development of the leading tourism sector. We must treat our visitors' right in order to increase that 42 per cent repeat visitor arrivals that we currently enjoy,” TPDCo Executive Director Dr Andrew Spencer was quoted as saying.

Information about the campaign will be available on social media (Facebook and Instagram) @tpdcoja, YouTube and the company's website at www.tpdco.org

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