Best Product 2016 Nominee: Green Hills Organics Yellow Yam Powder, and Cassava Flour, and Sweet Potato Powder
Principal: Ricardo Keith Marketing Manager: Marsha Fairclough
We formulated the Yellow Yam Powder and the Cassava Powder mixes because… it was requested by our customers. We used to carry imported products but our customers wanted local merchandise.
This product became available to the public… in August 2015.
The response has been… great! We have customers throughout the diaspora who request the products in very large quantities.
Our core customers are… people who are health-conscious.
We plan to grow the business to become… one of the leading distributors of organic local produce.
Our first breakthrough came when… we introduced the products to the public via our website. The buy-in was immediate. The first batch was finished within a week.
Jamaicans should support this product because… both the cassava and the yellow yam are locally grown and processed here. Not only are we eating what we grow, but also supporting our local farmers.
Our product is successful because… it’s a great wheat substitute. It ’s gluten-free and can be used to make a variety of dishes.
If I knew then what I know now… we would have come out with these products a little sooner.
Our product is available at… all major health food stores and local supermarkets and can be purchased via our website: www. greenhillsdistributors.com Green banana, soft yam, coco, dasheen and pumpkin powders are also available. Distributed by Green Hills Distributors – an affiliated company of Health and Nutrition Limited Health Food Store located at Shop # 7 Sovereign Centre