Consumer/ Pharmaceutical Brand Manager at T Geddes Grant Dist. Ltd.
How did you land this job?
Brand management had sparked my interest based on my foundation in marketing. I thought this field to be exciting, and seeing the position available I jumped at the opportunity. I was selected as the best candidate for the job.
How long have you been in the job?
I have held the position for over two years.
What's great about your job?
Working for a well recognised distribution company, T Geddes Grant Dist Ltd. I manage the Ziotis International (UK) portfolio which covers the brands: Simple (skin care products), Fitzroy (OTC) products, wound-care products, personal products and confectionery products), Ashford Laboratories (eye prescription products), Bell's health care (cough mixtures for children), Health Aid (health products for adults), Dylon (fabric dye), Insette (body fragrance for male and female).
What's great about my job is that I am able to interact with a wide cross section of individuals on a daily basis. My job entails travelling the island, providing and maintaining good customer relationships through different distribution channels (pharmacies, supermarkets, etc.) and at the same time marketing/ promoting my brands. I also enjoy planning and executing marketing projects, and this also includes sponsorship. Every day offers new challenges which keep me intent on achieving my goals and objectives. As a technical person I enjoy employing sales strategies that encourage consumers to try my brands, and I appreciate their overwhelming satisfaction with the quality of the products.
What attracts consumers to your brand?
Simple Skin Care:
Consumers are offered a product for all skin types. Simple skin care is geared to persons with sensitive skin as the products contain no colour and no perfume; this brand is the number one brand in the UK for facial skin care. Our returning residents from these countries find it welcoming that these products are available at home. The affordability of the products is a key point, and they are also recommended by local dermatologists and used by aestheticians in spas.
As the Simple line continues to grow we have added the simple spotless range that offers gentle solution for spot-prone skin; these products include zinc and chamomile which give visibly clear skin and do not contain artificial perfumes, colours or harsh chemicals. Simple adverts have been aired on cable channels which have brought much attention to the brand.
Consumers are offered a wide range of orthotic elastic supports for knee, wrist, elbow and ankle; as well as elastic and crepe wraps, all at an affordable price, the consumers are enticed by the products' durability. There is also products available for wound-care such as microporous tapes and adhesive bandages.
This includes cosmetic cotton in the form of buds, balls, pads and wool rolls. New to this range is the antiseptic disinfectant and carbolic soap.
Over the Counter (OTC):
These products include Fitzroy tonic for children, hydrogen peroxide 6%, Paracetamol tablets and Fitzroy Koff and Kold syrup.
These are available in the following flavours : Menthol and Eucalyptus ,Ginger, Arctic Mints, Assorted fruit drops and Koff and Kold.
Where can consumers find out more about your brand?
T Geddes Grant Dist. Ltd, Pharmacies, Supermarkets, Dermatologists' offices, Spas, beauty supply stores, health food stores
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Six lucky Thursday Life readers will each win a Simple package of four Simple skincare products
Here's How: Answer this easy question
What is the name of the new (See printed paper for today's question)
The first six Thursday Life readers to send the correct answers by email to:email@example.com by 12:00 noon today Thursday, August 29, will win a Simple package of: four Simple skincare products.