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China’s First Fashion Film Exhibition Celebrates UK Talent

Saturday, October 27, 2012    

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Alexander McQueen, Burberry and Vivienne Westwood are three of the designers to feature in China’s first-ever fashion film exhibition. Dressing The Screen will showcase 100 films based on and shot by the world’s leading fashion talents and film-makers from the last 50 years. Other featured names include photographers Nick Knight and Tim Walker, as well as designer Gareth Pugh, Henry Holland and Ossie Clark. Hosted in collaboration with Swarovski Elements, the British Council exhibition will open in Beijing on October 26 and run for two weeks. The focus of the exhibition will centre on the fusion of film, fashion and technology — with particular focus on British talent — highlighting pioneering movements such as Burberry’s holographic catwalk show. Dressing The Screen is the brainchild of the British Council — the UK’s leading cultural organisation — and forms the finale of its UK Now Festival, a touring initiative which visits cities across China to present exciting artistic work from the UK.

— Vogue magazine

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