DANIA WHYTE

WOW Factor

Third Year FNO participant

Describe your FNO journey thus far.

It has been a wonderful experience thus far. The plans for the boutique each year are executed with FNO in mind. Each year has been bigger and better for WOW Factor and I expect the trend to continue. I'm grateful to be a part of FNO as Ocho Rios shoppers have always turned out to support retailers and so we have no issue with providing great discounts.

What is your most memorable FNO to date?

Without a doubt, it is definitely FNO 2010. I opened my boutique on the eve of FNO 2010, and I didn't know what to expect. Truth be told, I really didn't expect much at the time. However, I was amazed beyond belief at the support that I got for FNO 2010. The crowd just kept on pouring in; people were shopping, and it was just simply amazing.

What can customers look forward to for FNO?

This year we are offering from 10-70 per cent off. We stock, without a doubt, the most trend-setting and stylish ensembles, and with the massive discounts we are offering, our customers are in for a real treat.

What's your FNO must-have?

A pair of these über-fierce Vintage spike-adorned heels.