Feeling PRITI

Saturday, June 30, 2012    

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Priti nail polishes (from left): Priti Princess Fairy Wings, Horned Poppy, Bovey Belle Carnation, Lungwort, A Time's Rose, Red Parrot Tulip, California Bluebell, Priti Princess Glow Balt.

How trendsetting are Priti NYC nail polishes? The ecofriendly, luxury polishes, which had a soft launch into the Jamaican market at Caribbean Fashion Week earlier this month, are used by fashion designers Stella McCartney and Donna Karan each fashion season for their lookbooks. Priti is also a favoured brand of celebs and has popped up frequently in such fashion glossies as Cosmopolitan, Lucky, Glamour and Seventeen.

Claudine Forrester, CEO of Prive Blend, the distributor of Priti NYC, told Under The Dryer she was pleased with the reception the products received at CFW.

“The response was overwhelming. A lot of ladies came over and loved the colours, the sheens and loved the fact that they’re eco-friendly. They also liked the the fact that there was no smell on the nail polish remover. Everyone was blown away by that,” Forrester shared.

The nail polish remover in question, she explained, is nontoxic and soy- and corn-based, and carries no scent. “That's great because I think we have to be more conscious about the chemicals and toxins that go in our body.”

Available in more than 130 colours, Priti NYC embodies the woman who is conscious of her health, the environment and who wants to beautify herself in a natural manner without compromising luxury, Forrester said .

Priti also has an organic skin care line, perfect for pampering the hands and feet. They include a deep rosemary and organic foot spray and The Priti Deep for Feet organic hand and foot cream product.

Priti NYC's nail polish and skin care lines are currently available at the Face Place, Suri's Nails, and Salon Innovation. Forrester said there are plans to expand to more salons and spas, not only in Kingston but across the island. If you are interested in wholesale inquiries, contact Forrester at or call 291-9273 or (954) 670-7032.



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