It's a high street retailer that has attracted a celebrity following over the years, so it's no surprise to see so many VIPs on the front row of Topshop Unique's London Fashion Week show.
Kate Moss, collaborator and best friend of Sir Phillip Green, was seated front and centre between the fashion mogul and his son Brandon, with Anna Wintour's sartorial presence felt one seat along.
But the young hot things of TV, film and music were also taking in the spring/summer 2014 offerings from Topshop's capsule premium range, with Daisy Lowe and Samantha Barks hugging and giggling while they watched Cara Delevingne and Jourdan Dunn strut their way down the runway at Regent's University on Sunday.
Anna Wintour's attendance certainly proved that Topshop is a fashionable force to be reckoned with, and will no doubt be gracing the glossy pages of US Vogue.
From behind her trademark sunglasses she took in the new season garments, while a few seats down from her, Pixie Geldof captured the models on her phone, saving the images so she could decide which items she would have to add to her wardrobe.
-- Daily Mail
Shouldn't you be watching the fashion show, Harry?
She simpered, smiled, flicked her hair; he beamed, they leaned in closer... never mind the clothes and supermodels parading past them, Harry Styles and Sienna Miller only had eyes for each other at the Burberry Prorsum show on Monday.
The 19-year-old One Direction star flirted outrageously with actress Sienna, 31, as the pair sat next to each other on the front row at what has become the hottest show at London Fashion Week.
Styles was wearing a leopard print T-blouse by the label: It would have been churlish not to, given the free clobber he receives from the brand (a fact we revealed in these pages yesterday, and which meant I was barred from seeing the show live).
Sitting next to Styles and Sienna, looking like the proverbial third wheel, was singer Paloma Faith, with wild orange hair.
-- Daily Mail
Burberry's Christopher Bailey shows Victorian Lace
It is pouring with rain in Kensington Gardens as designer-clad stars emerge from limousines and dash into the gleaming glass marquee where the Burberry Prorsum show is about to begin.
Inside though, it felt like the brightest of summer days as the British design house showed its SS14 collection to a full -- and star-studded -- house.
With Sienna Miller, Harry Styles, Naomi Harris, Suki Waterhouse and Paloma Faith watching from the front row, Christopher Bailey showed a feminine, genteel collection -- he described it as 'tender' -- replete with Victorian lace in soft macarón hues of mint and rose, mauve and lavender, gentle shapes that borrowed just enough from the archives, the occasional graphic print in black and white or a splash of red, and a (sometimes liberal) sprinkling of bling.
Ever the innovator with fabric, Bailey discovered a factory in the North of England that still had Victorian lace machines in full working order - and he used them to create featherlight pencil skirts and dresses in pale pistachio, cream and the faintest whisper of mauve.
But, this being Bailey, he also took this most traditional of fabrics and breathed modern life into it, tinting it black and white stripes or turning it into a trench-inspired shirt dress.
-- Daily Mail