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STELLA MCCARTNEY Tops the most searched for fashion labels 2012

Saturday, December 15, 2012    

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Stella McCartney has been named the most-searched-for fashion brand on the Internet. The designer, who created the Olympic Team GB kit and was named British Fashion Awards' Designer of the Year, was ranked the highest fashion-related search term in the 2012 Google Zeitgeist list. In second place was Karl Lagerfeld, closely followed by lingerie label Victoria's Secret in third, Alice Temperley in fourth and Versace in fifth place. The annual round-up conducted by Google measures the fastest-growing searches conducted by UK consumers over the last 12 months.

The Duchess of Cambridge was crowned one of the most-searched-for people of 2012 — specifically, her pre-married name, Kate Middleton — second only to Whitney Houston, who died back in February. Third most-Googled star of 2012 was Gary Barlow, followed by fellow X Factor judge Tulisa in fourth place and Olympian Jessica Ennis in fifth.

— Vogue

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