Cocktails With - Alexandra Chong

Style Observer

Sunday, November 20, 2011

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We're chilling with the stunningly gorgeous Alexandra Chong, CEO & Founder Luluvise Ltd — a social and communications platform — that has just secured $1million in equity — to young women and their best friends.

What are you drinking?

I'm drinking my favourite Champagne, Laurent-Perrier.

What kind of week have you been having?

The last week and a half have been incredible. Last week we had the British Prime Minister David Cameron in the office and this week we have gone live with exclusively to the first 1000 girls. We've been written about by the leading tech journalists in the UK and by , so we've got all the bases covered for our launch! Next stop: US media domination.

Would you consider yourself a socialite or homebody?

A bit of both! I love parties and meeting new people, and that aspect of my personality has been hugely important for raising the financing for Luluvise and for getting the word out. But I definitely like to stay home and cook dinner for friends, too.

Heels or flats?

Heels, definitely. I like my Prada and now my new favourite is Stylist Pick.

How would you describe your style?

Classic chic

Describe your perfect date?

Dinner somewhere different, it doesn't matter where, as long as he can make me laugh. I think you can tell a lot from the restaurants people choose and for a first date, somewhere low key and quiet is ideal.

And the perfect date?

The perfect date is a smart, funny guy who is comfortable in his own skin. He has to like strong women and he has to be comfortable with me beating him at tennis. I also like a guy with an appetite because I like to cook. Obviously tall, dark and handsome is good, too, but I know enough about life and love by now to know that the superficial stuff isn't the most important.

Who does your hair?

In London, Castiels next to the office.

Your nails?

OPI Nail Bar in Selfridges when I have time!

What's your latest project?

Luluvise is my project and my passion. In 2009, I went on a really funny Valentine's Day date and I had a lot to talk about with my girlfriends, many of whom were scattered all over the world, including, of course, Jamaica. I simply wanted to share the details with all of them, but didn't feel comfortable posting it all on Facebook. Three telephone calls, a bunch of BBM messages, a couple of text messages and two Skype calls later, I thought to myself, "Why can't I tell this story to all of my friends at once?" Enter Luluvise. is a social and communications platform dedicated to young women and their best friends. It allows young women to handpick their closest friends and create a private network of girlfriends they actually care about. Female friendship is all about chatting, gossiping, supporting each other, and giving and receiving advice (even if it hasn't been solicited) and Luluvise's mission is, quite simply, to re-create the patterns of close female friendship online . Luluvise was created because I knew that if I needed it, so did other women.

The site is targeted at young women aged 18-35. Each "Luluviser" can create an "Inner Circle," which is a private and secure space accessible only to the friends she trusts the most and with whom she is comfortable sharing private details. The Scoop feature allows users to share their latest news, dilemmas and gossip in four different ways, including a Text Scoop, Photo Scoop, Poll Scoop and the notorious WikiDate Scoop.

A WikiDate Scoop is a pre-set quiz that lets you review a guy, your crush, your BF, your ex-BF, or your best guy friend and lets your Inner Circle know what you really think about him. After you create a WikiDate, you can share it with your Inner Circle. Only your Inner Circle will know that you reviewed a particular guy and only your Inner Circle will see any additional comments you make. The guy will never know it was you. When you create a WikiDate Scoop, we take the score from your review and average it with the scores from other 'Luluvisers' who have already reviewed the gentleman in question. Your score contributes to Luluvise's ever-growing database of dudes.

What was your last bit of retail therapy?

In general my big weakness (like most women) is shoes, but I have to say that buying computers and all the other necessary gadgets for each new member of the Luluvise team is just as thrilling. We're an Apple operation. Now that we're halfway through November, any other shopping I manage to squeeze in this year will be Christmas presents for my parents and friends.

What kind of music are you currently listening to?

Reggae music; Tanya Stephens is my favourite

What plans have you made, if any, for the festive season?

I generally spend the holidays in Ocho Rios with my family and friends. That's the plan for this year, but I won't know for certain for a few weeks, as each day brings its own challenges and new developments.

Why are you so proud to be a Jamaican?

Because Jamaicans are inherently entrepreneurial; they're smart and they are fighters. We have the best athletes, best musicians, and I am so proud to come from Paradise. I am a huge fan of Jamaican hot sauce - Belcour Preserves Honey Mustard Hot Sauce- and Blue Mountain coffee, and I always give them as hostess gifts wherever I go around the world. For a little island, we certainly have a lot of world-class products to be proud of.

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