Last week in New York, a six-member contingent of new faces from Pulse sought international representation by the world's top modelling agencies.

Pulse CEO Kingsley Cooper is reporting that of the group, at least five models are poised to obtain representation by such agencies as IMG, Major, Wilhelmena, Elite and Ford. Interestingly, he adds, two are from a growing list of Pulse talent from the wider Caribbean, the United Kingdom and North America.

Pulse signing Sannyu (right) poses with supermodel Nadine Willis (centre) and a friend during the SHE Caribbean anniversary party in St Lucia.

With the success of Pulse models internationally, as well as the expansion of the Caribbean Model Search, Cooper says, the agency's reputation as a major international talent source is growing and increasingly more non-Jamaican are turning to Pulse for international placement, representation and development.

The two models, Sannyu Mason from St Lucia and Danielle Bowen, a Canadian with Caribbean roots, reportedly impressed Pulse with their stunning looks and personality. "Sannyu," Cooper says, "was discovered by Pulse in St Lucia at the SHE Caribbean Anniversary celebrations and Danielle heard of Pulse through her local and international connections and sought representation by the agency."

This, he says, is not an entirely new development. "Over the past five years Pulse has discovered and placed talent from the Caribbean Model Search in the international marketplace. Tenille Stoute, from Barbados, now signed to Karin/MC2 New York, was discovered in the first ever Caribbean version of Pulse's Caribbean Model Search in 2002 and placed third behind Jamaican supermodels Nell Robinson and Jaunel McKenzie.

Pulse international model Danielle Bowen

Now, others of Pulse's Caribbean stars are emerging and are being requested by the international marketplace. Kenwyn Millington, a Trinidadian, was signed to Pulse earlier this year after being discovered by the agency's CEO on a visit to Trinidad. Kenwyn appeared at this year's Caribbean Fashion Week and was offered a contract last week by Major Model Management New York.

"We, at Pulse, are not surprised by these developments, as they are in fact a direct result of a deliberate strategy being pursued by the company for regional and international expansion," Cooper said. Interestingly, he added, this trend is probably just starting, for with the CMS TV show now being aired in more than a dozen countries in the Caribbean as well as more North American and UK cities, there will be even greater exposure of the exploits of such Pulse superstars as Jaunel McKenzie, Carla Campbell, Nadine Willis, Nell Robinson, Oraine Barrett, Sunna Gottshalk and Kimanee Wilson.

This success is what has inspired young people across Caribbean markets to seek out modelling careers. As the next generation from the wider Caribbean begin to succeed, in the way that Jamaican talent have, there will undoubtedly be a quantum leap in the growth and development of our modelling industry on a regional basis.

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