
Tanya Stephens for remix with rock group Pepper
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By Kevin Jackson
Observer writer Wednesday, January 31, 2007
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Tanya Stephens is to be featured on a remix of rock group Pepper's upcoming single Like Your Style. The band which is originally from Hawaii is a favourite among the surf crowd.
Formed in 1999 and signed to Atlantic Records through Volcom Entertainment, Pepper is coming from the same management company, Silverback Management, which had signed Southern California band Sublime a while back. Sublime has sold more than 10 million records with their reggae-influenced rock style.
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| Surfer rock group Pepper |
Pepper's latest album, No Shame, was released in October last year. It has to date sold over 150,000 copies. It is the band's fourth album and among those who worked on the set is Tony Kanal, bassist for ska/punk/rock group No Doubt.
Like Your Style is the follow-up to the band's previous single, No Control. No Control recently peaked at number 19 on Billboard Modern Rock Tracks chart. The members of the band are eagerly anticipating Stephens' vocals, and firmly believe that their fan base (who might be unfamiliar with the singer) will subscribe to the song.
Greg Nadel A&R at Atlantic Records commented "Tanya is the perfect choice for this remix, the band has listened to her music for years, this will be a great look for both parties." VP Records staff member Chris Schlarb who originally approached Tanya with the idea to record the collaboration, said "Pepper is a band on the rise and they have been recording for years. The group is heavily influenced by reggae, and there is no doubt in my mind that Tanya will benefit greatly from this collaboration. The surf crowd is one of the largest untapped fan bases in reggae.
The band members are huge fans of reggae, but rarely get to work with artists from Jamaica, let alone to work with an artist as popular as Tanya. Most artists in dancehall today are interested in working with hip-hop, but it takes an artist like Tanya to break the trend and work with an alternative rock band, and this could be the catalyst for a sea change in the music and could set a new trend in crossover potential."
A few years ago, another VP Records artiste, Lady Saw recorded the song Underneath It All with No Doubt. The song topped Billboard's Hot 100 Airplay chart and picked up a Grammy award. Bounty Killer also teamed with No Doubt on the single Hey Baby, a chart-topping record that also garnered a Grammy win.
Stephens is currently recording her portion of Like Your Style. Upon completion, the song should be ready to be serviced to US alternative and rock radio stations by early February.
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