Jamaica's Celebrity News, a tabloid that the publishers say will respond to Jamaica's growing celebrity culture, will hit local news-stands soon.

The product is a joint venture between Platform Media - comprising Leighton Davis, Garth Walker and Jody Myrie - and Celebrity News, headed by advertising and media exec Milton Wray. Platform Media already produces and distributes the glossy High Society magazine.

"This will be different from High Society," Davis said in an interview with Splash. "High Society is narrowly focussed on parties, specifically our Special Delivery events. This publication will present news, interviews and features on a broad range of notable people from business and the arts to entertainment and sports."

Wray added that the publication will be taking an "upliftment" stance in its treatment of the people and stories covered. "We're really aiming to highlight success and achievement from all sectors of the society, without censorship, but in a tasteful presentation," he said.

The publication will, at the outset, appear on a fortnightly basis, with an initial volume of some 250,000 within the first six months of publication. Distribution, he said, would be handled by contractors as well as through individual channels and aligned retail outlets.

"Jamaica is in a unique position to produce a publication like this," Davis continued. "We have the fastest man in the world, we have musicians that are adored and followed the world over, and beyond that, we have young, dynamic people that are emerging in a range of activities. We need a publication like this, and yet we didn't have one, until now."

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