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Tami Chynn, Shaggy go Kung Fu Fighting with Pepsi

Thursday, September 18, 2008

Tami Chynn and Hip Hop star T-Pain on set during the Pepsi commercial shoot

The careers of Grammy-award winner Shaggy and singer Tami Chynn have definitely taken another exciting step. The two will appear alongside US hip hop act T-Pain and comedic actor Verne Troyer in Pepsi's epic new TV commercial, which features remakes of the funk classic Kung Fu Fighting.

The new spot Kung Fu Fighting is set to hit local screens on Sunday, September 21 when it premieres during Digicel Rising Stars.

Tami, who declared that the opportunity to do her own version of Kung Fu Fighting was just "amazing", explained that "Akon and I wanted to create something that had a lot of vibe to it and something that was fun and girly - just bring my own Tami Chynn flavour to it."

Kung Fu Fighting centres around a light-hearted competition to win the last can of Pepsi. In an attempt to secure the can, people break out in a freestyle dance-off to the sound of Kung Fu Fighting, as remastered by the artistes. In a quirky twist, the person who successfully dances his/her way to the last can of Pepsi gets snatched by a comically grotesque monster, keen to claim the last Pepsi for itself.

The ad culminates with the monster getting caught up in the rhythm of Kung Fu Fighting and dancing off screen, content to have seized the final Pepsi.

According to Shaggy, "This is one of those commercials that everytime you watch it you're going to see something you missed the first time round."

Kung Fu Fighting continues the Pepsi music legacy of bringing great artistes together on screen and celebrating musical diversity in an imaginative and irreverent way.

According to John Burrowes, PepsiCo's Caribbean marketing manager, "We enjoy creating commercials that bring our consumers something new and different. We always try to have a creative approach in our advertising and we are delighted to be working with such fantastic artistes."
The commercial is directed by award-winning director, Fredrik Bond.


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