All Woman

D'NexStep: footwear

AINSWORTH MORRIS Career & Education writer

Sunday, August 03, 2014    

Print this page Email A Friend!


AT age 61, Dorrette U'Banks, proprietor of D'NexStep Sandals and Accessories, has started her own business in preparation for her retirement.

U'Banks believes that through owning successful, well-established and quality-driven businesses, Jamaicans will have the financial independence they need to enjoy their retirement.

It was after her position as the vice-president of the human resource division of a real estate agency was made redundant after 17 years of service, that U'Banks thought about her opportunities.

"As the real estate market went down, my job was to lay off the staff until one morning it was my turn to also be laid off," U'Banks said,

Not sure where she wanted to go, U'Banks said she knew the corporate environment was no longer suitable for her, so she decided to go into the leather sandals manufacturing business and registered D'NexStep Sandals and Accessories in October 2010.

"With a combination of chance, nightly dreams and persistence, I started a new journey in making leather sandals. Initially, the sandals were made by a third party. Then I decided to open a subsidiary in Jamaica where my sandals are uniquely handcrafted by talented craftsmen, made with padded leather insole and leather straps," said U'Banks, who has a showroom at Devon House and a factory along Heroes Circle in Kingston.

U'Banks was selected as one of the National Bakery's Bold Ones: New Champions of Manufacturing awardees on January 14 at the Jamaica Pegasus Hotel. Her prizes consisted of free marketing and publicity of D'NexStep through advertisements on some of the National Bakery bread and biscuit trucks travelling across the island.

She told Career & Education this is one of her major achievements to date which she is still excited about.

With high competition from those who import and flood the Jamaican market with sandals, U'Banks said she is not deterred, but has faith that Jamaicans will be loyal to local manufacturers.

Below, U'Banks shares 10 benefits she has gained from becoming an entrepreneur.

1. I am independent.

2. I am creative.

3. I have learnt how to think out of the box.

4. I have found my true ability.

5. I have freedom with owning my own business.

6. I have fulfilled a dream.

7. I get opportunities to meet new people from different walks of life.

8. I bring great satisfaction to our clients.

9. I get to be innovative by offering new designs and a fresh new look to the footwear industry of Jamaica.

10. My contribution to the footwear industry has inspired many to start their own business or revamp old ones.

ADVERTISEMENT

POST A COMMENT

HOUSE RULES

 

1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.

2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.

3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.

4. Please do not write in block capitals since this makes your comment hard to read.

5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.

6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.

7. Lastly, read our Terms and Conditions and Privacy Policy



comments powered by Disqus
ADVERTISEMENT
ADVERTISEMENT

Poll

Would you have sex (using a condom) with a reasonably attractive stranger for one million dollars?
Hell yeah!
No way!


View Results »

Results published weekly in All Woman


ADVERTISEMENT

Today's Cartoon

Click image to view full size editorial cartoon
ADVERTISEMENT