All Woman

Meditate... With Hyceen Johnson

By NADINE WILSON All Woman writer wilsonn@jamaicaobserver.com

Monday, September 03, 2012    

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FOR Hyceen Johnson, a verse a day has been the best way to keep stress at bay. And with the launch of her devotional guide recently, she hopes to offer this special brand of medicine to those who need a regular dosage of encouragement.

The management consultant conceptualised the idea of making Bible verses more accessible to persons, after she left home without completing her devotions one morning.

“In the morning I would do my daily meditation and I would read, however, I had not completed all I wanted to read that day and so in the afternoon I went into my bedroom to complete the reading,” she recounted.

“The thought came that I could just put them on some cards and take them along each day and then I was thinking that maybe I could put them in little boxes and pull them out in the mornings. So I did just that,” she said.

After searching the Bible for scriptures and printing them on small cards which she places into boxes, Johnson launched her product on the market in July of this year. Her small box of Bible verses is called Meditate, and is being sold at a number of bookstores and pharmacies islandwide.

“Twelve companies carry them and some companies have several branches all over the island, so they are widely available in all the major towns such as Kingston, Portmore, Montego Bay, Ocho Rios and Mandeville,” she explained.

The majority of the purchasers have been women so far, however, Johnson said some men have turned to these cards for daily inspiration as well.

“Recently I was talking to somebody and he was feeling hopeful about his business and when he opened the box, it said ‘feeling hopeful today’ and he was just quite excited,” she said.

Each card comes with a theme for the day and an inspirational scripture that matches that theme. There is also a section on the small cards for note-taking as well as reference to the section of the Bible where the scripture comes from.

“People are quite excited about them and they find them very useful,” said Johnson.

The management consultant said the cards have proven to be very useful for her by helping her to handle her disappointments better.

“It keeps you grounded and each day you get up and you recognise that you ought to concentrate on the creator with positive thoughts for the day,” she said.

Although the advent of the Internet and increased accessibility to smartphones and computers have made it much easier for persons to get in their daily devotionals, Johnson still feels having the written word in print has its benefits.

“It’s something that you could keep on your desk or wherever you are. It’s very convenient. You just grab a word and it has meaning in terms of how you feel. Each day you get up and you may be feeling happy, and sometimes you may be feeling sad, whatever it is, the hope is that each time you will select the card that will speak directly to you about the situation you may be experiencing,” she said, while adding that they could make great gift items.

Johnson is very encouraged by the feedback she has been getting from customers so far and intends to get other distributors to carry the product.

“I just hope that it is something that everybody could grab a box and it will encourage more reading and that as a result of it, it will aid positive thinking and I hope that it will go many places,” she said.

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