Careers & Education

Facebook's media solutions manager

Sunday, July 08, 2012    

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FOR the last three years, New Yorker Corey Neufville — a young man with Jamaican roots — has been employed to what is perhaps the world's most popular social networking site Facebook.

A member of the Media Solutions Group with the social giant, which recently began trading as a public company, Neufville, 28, has responsibility for "managing, reporting, delivering, and analysing a brand's advertising objectives" on Facebook.

This, in his capacity as media solutions manager — an occupation into which he provides insight for Career & Education this week.

A graduate of New York University, Neufville — who was recently in the island for the Digital Jam 2.0 Marketplace and Job Fair, held under the theme 'the Future of Work is Online' — holds qualifications in information systems with a focus on multimedia.

Prior to working with Facebook, which currently boasts a reported 900 million users, he was employed to Massive Inc, a videogame advertising start-up, and with the Digital Advertising Department of the media and entertainment company NBCUniversal.

Neufville has suggested that the individual interested in a fast-paced job may want to look for a job on the Facebook media solutions team. And advertisement on the social networking site for media solutions, New York, would seem to bear this out.

"Facebook is seeking experienced professionals to join our media solutions team. In this role, you will work with top brands and their agency partners on all aspects of Facebook advertising. This includes developing and executing Facebook advertising strategies, building deep client relationships, leveraging big data to provide actionable insights, and managing productivity-enhancing projects," the ad reads.

"We also look for candidates who enjoy solving complex problems through technical and analytical excellence, synthesising disparate pieces of information into concrete recommendations, and project managing multiple streams of work. You should have a deep passion for and understanding of Facebook, our advertising tools, and our advertising philosophy," it concluded.

Who is a media solutions manager?

A media solutions manager works with Facebook's top brands and agencies to manage their campaigns on Facebook's advertising platform.

What is the value of the work that you do?

The value is making an impact at a fast-moving company.

What was it that prompted your entry into the field?

My mother hated when I played video games, but I loved it so much I wanted to get into the field. I started doing QA [quality assurance] testing at video game start-up and moved on to other digital companies.

What are the academic requirements for getting into the field?

A bachelor's degree.

What other skills and/or competencies are required for entry into the field?

Having a good analytical background with a willingness to work hard and get better.

What do you most enjoy about the work that you do?

[What I most enjoy is] the culture; working with people that are supportive and open.

What are the challenges you face on the job?

[The challenges are] typical to any job [and include meeting] deadlines [as well as] moving fast. The biggest [challenge] is finding ways to work beyond what you think.

How much can one earn as a media solutions manager on an annual basis?

[The salary] varies.

Trained as a media solutions manager, what sort of employment options are open to you?

I was not trained specifically to be in media solutions, my experiences have led me to the job.

Why would you advise anyone to get into this line of work?

If you want to work in a [fast]-paced industry with high impact, of course!

Note:

Among the requirements for the position, according to Facebook are: a bachelor's or master's degree, at last three years experience, humility, excellent communication, and project management skills, excellent quantitative and analytical skills, as well as experience working with SQL or statistics packages, such as Stata/R/SPSS/Matlab. Knowledge of online advertising and/or measurement methods and technologies is listed as a plus.

Facebook Perks:

Facebook lists among its incentives 100 per cent payment for employee medical, dental and vision insurance premiums; 21 days of paid vacation, 11 company holidays and sick days "when you need them"; a state-of-the-art gym at their headquarters, plus help to "pay your gym fees elsewhere"; as well as a shuttle service to and from the company's Menlo Park campus, free Caltrain Go passes and reimbursement for public transit. Also on offer is "four months paid parental leave, reimbursement for daycare and adoption fees and $4,000 'baby cash' for your new arrival".

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