Lights, camera, YUTE in action

Lights, camera, YUTE in action

Sunday, March 08, 2015

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THE Youth Upliftment Through Employment Programme (YUTE) in partnership with iCreate Institute, under the umbrella of parent company eMedia Interactive Ltd, has continued their mandate of providing employability training to unattached youth through the YUTE Lens Support Programme.

The programme, which began on February 9, 2015, is designed to provide practical and technical skills training to inner-city youth, and so far, 30 students are being exposed to non-traditional career paths, which include pre-production, production and post-production of digital videos.

President and CEO of eMedia, Tyrone Wilson, said the training has provided awareness and experience to the students.

"The students of the YUTE programme have, for the past year, been able to gain a general knowledge of the media industry, so much so, that they have become marketable and are able to offer their skills to employers," said Wilson.

He added: "This brand new batch of students will be exposed to several areas in the creative industry and will also have the advantage of seeing the industry from individuals who actually do this work every day. I'm positive this will help them to gain a definite edge in this very competitive job market."

The programme, which was funded primarily by the Citi Foundation, evokes the creative energies of the youth and offers them the requisite employability and marketability skills to seek further opportunities within the industry.

Roger Graham, YUTE programme manager, said
his aim is that the students will create employment opportunities for themselves from the training they receive.

"It is our hope that through this second instalment of YUTE Lens Support, these 30 young people will be able to not only gain the necessary skills to make them marketable in the film industry but will also see them utilising their skills to create self-employment opportunities in their various areas of focus," Graham said.

"Outside of the economic opportunities that can be seized through learning these skills, the programme also provides the participants with a means of self-expression, helps to build their self-confidence, and self-esteem," he said.

With regards to programme delivery, it takes a holistic approach to each student to the aspects of production aimed at encouraging specific interests among the participants.

"Rather than steering these youth in the direction of the expected, for example, skills-training, woodwork, cosmetology, we've decided to show them another path. Digital video production remains a non-traditional form of media, but has such great potential to empower and uplift. Arming the youth with this tool of
self-expression will not only help to renew the faith in themselves, but kindle their zeal for success. Our creative industry, in turn, can only stand to benefit from the outpouring of talent and ingenuity," said Wilson.

Wilson maintained that eMedia Interactive, also the founders and producers of online television network iVu tv, has employed inner-city youth behind and in front of the camera, and with this new exposure, the students' opportunities will be enlarged and they stand to gain so much more by the end of cohort two of the programme.

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