NCB, HEART train SME bosses
A group of representatives from small and medium-sized enterprises (SMEs) were recently trained in key areas of business management as a part of the annual National Commercial Bank Nation Builder Awards/Heart Trust/ NTA Training Seminar, which is aimed at developing members of the sector.
Held at the bank’s Corporate Learning Campus, the two-day workshop covered marketing and social media marketing, taxation, financial management, and human resource management with an emphasis on succession planning. There was also a session on cyber security which was conducted by NCB’s Richard Patterson and concluded with Heart Trust NTA certification assessments.
For Janice Lee, general manager of Caribbean Flavours and Fragrances Limited, the topics were timely and represented an understanding of the needs of the sector.
“Many small business operators may realise that they need help with certain aspects of their business, but may not have the money to invest in such a course. This seminar, however, assisted with a better understanding of the importance of marketing the products in a creative and innovative way, thereby creating opportunities,” she explained.
Assistant general manager in retail banking at NCB Marcia Reid-Grant was pleased with the successful staging of the seminar and reiterated the organisation’s commitment to aiding the advancement of a stratum it regards as the backbone of the Jamaican economy.
Executive producer of LivewireACT and second-time participant, Brian Brown, commended the NCB/ HEART Trust/NTA programme for its targeted approach to SME development, as well as its facilitation of open dialogue.
“It was interesting for me to see my personal and company development over the course of the two years. This training has provided me with added knowledge and the confidence to grow strategically and employ even more persons in the future,” he said.
The collaborative training initiative furthers the NCB Group’s work through its Nation Builder Awards programme, which was created to highlight the achievements of its SME customers. The programme, since 2007, has placed great emphasis on outstanding entrepreneurial performance, exemplary business practices, and their overall contribution to community advancement.