Imagine eliminating the hassle of going to the supermarket and never having to worry about balancing your everyday activities with long lines ever again.

Gale Peart has made this dream possible with My Elite Grocer (MEG), an Internet-based grocery concierge service that affords shoppers the luxury of customised grocery shopping service and doorstep delivery.

In an interview with Thursday Food, Peart, founder of MyEliteGrocer.com, explained how she came up with the unique concept: "People are working longer hours, affecting their quality of life. 'MEG' is a convenient, affordable and simple management solution that renews Home, Life and Balance."

Peart, currently a director on the board of the Small Business Association of Jamaica, founded the company in December 2008. MEG's services are available in the Corporate Area and Portmore. Clients can visit the company's website or call in with their list from a supermarket of their choice. The goods are then delivered within 48 hours but clients can also benefit from same-day rush delivery. An annual fee of $1,200 is charged for Basic Membership and charges for delivery are based on location.

Peart explained that My Elite Grocer aims to be more than just a concierge service but a lifestyle management solution. "My Elite Grocer is definitely the future of shopping; nowadays most people are trying to cope with balancing business meetings with life demands, and are likely to forget to stock the kitchen pantry or even eat healthy. Corporate executives justify a BlackBerry smart-phone or personal assistant to balance their lifestyle. So, who would not welcome a grocery-shopping time-saver that facilitates an easier and healthier lifestyle?"

My Elite Grocer belongs to the new breed of technologically driven entrepreneurs who are tapping into people's needs, to innovate products and services that create value for their customers. The company also offers customised gift packages with handwritten calligraphy and payment solutions designed to encourage convenience and affordable luxury.

Call 8041/322-4001 or visit www.MyEliteGrocer.com.

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