In preparation for Lent 2010, the KFC Colonel went fishing ...and made such a great haul that he has decided to keep his catch! This means that KFC's popular "Colonel's Catch" fish product is now permanently on KFC's menu board. It also means that KFC's already impressive line of signature sandwiches has been expanded to include fish - a sandwich that has been a customer favourite for many years during the Lenten period.

As KFC Marketing Manager Tina Myers-Matalon explains, "Each year that we bring back the Colonel's Catch Fish Sandwich just for Lent, we have had a growing customer demand for it to stay."

"Customers just love the 100% whole fish product, with the perfect blend of KFC's secret spices. By giving it a permanent place on our menu board, starting February 16, we will be offering two quality proteins... so now, nobody does chicken...or fish...better than KFC!" Mrs Myers-Matalon adds.

The KFC executive has also indicated that additional changes are coming to the restaurant chain's menu board, as the company seeks to ensure that there are multiple menu options and value points to meet customers' varied needs.

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