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HEART Trust rebrands institutions

BY AINSWORTH MORRIS Career & Education writer morrisa@jamaicaobserver.com
Sunday, April 17, 2011


HEART Trust/NTA will, over the next 36 months, rebrand nine of its training institutions as workforce colleges.

This is according to the national training agency's communications' director Tiffany Johnson, who said the move was being driven by the need to further develop the island's labour force.

"As the national training agency, HEART Trust/NTA is purposed with the mandate to ensure that the country's human capital is equipped at global standards to drive businesses, industries and national productivity, prosperity and competitiveness," Johnson told Career & Education.

Among the institutions to rebranded are:

* Breadnut Valley Training Institute in Clarendon (to be called HEART Caribbean Industrial College);

* Caribbean Institute of Technology in St James (to be called HEART College of Information Technology);

* Runaway Bay HEART Hotel in St Ann (to be called The Cardiff Hotel and Spa);

* Kenilworth Academy in Hanover (to be called HEART College of Tourism and Recreation);

* Ebony Park Academy in Clarendon (to be called HEART College of Agriculture and Ecological Sciences);

* Stony Hill Academy in St Andrew (to be called HEART College of Business Services);

* Garmex Academy in Kingston (to be called HEART College of Creative Industries);

* Jamaica German Automotive School (JAGAS) & National Tool and Engineering Institute (NTEI) in Kingston to be called HEART College of Engineering);

* Portmore Academy in St Catherine (to be called HEART College of Construction Service).

"In keeping with the global economic and other changes, such as the demand on the workforce, HEART Trust/NTA has restructured with an aim of expanding access of technical vocational training," noted Johnson.

To that end, the rebranded HEART institutions will deliver training with little or no classroom theoretical sessions. They will instead host more multimedia interactions, even as more emphasis is placed on experimentation, the development of entrepreneurial skills and internship.

On March 30, HEART relaunched the first of new workforce colleges to be rebranded. The School of Cosmetology, located off Hope Road in Kingston, was renamed the HEART College of Beauty Services -- into which some $5 million was invested for upgrade.

Its organisational chart was also restructured with technical experts and senior professionals forming a part of the team at the school, which caters to approximately 200 trainees, 75 of whom are now enrolled in the new diploma and associate degree programmes on offer.

The HEART College of Beauty Services is now equipped with a unisexual beauty care and salon facility called Salon 10, which is open to the public. It delivers skin, hair and nail care from graduates of the institution, who are offered a minimum of 360 hours of work experience.

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