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Excitement builds as FIFA World Cup trophy arrival nears

Sunday, September 29, 2013


EXCITEMENT is gradually building as football crazed Jamaica prepares for the Coca-Cola FIFA World Cup Trophy Tour 2013 fan experience on Sunday, October 6.

This experience is going to be one of the largest activations ever undertaken in Jamaica, and several thousand fans locally will experience it," said Tamara Ward, Coca-Cola country manager.

The FIFA World Cup has been the symbol of football supremacy, as it showcases the best footballing talents worldwide. Jamaica is one of the select destinations for the Coca-Cola FIFA World Cup Trophy Tour and football fans across the island only need to redeem four specially marked Coca-Cola labels to get tickets to access this once-in-a-lifetime experience, made possible through an international partnership with Coca-Cola and FIFA.

On Sunday, October 6, the National Indoor Sports Arena opens its gates to a massive exhibition of Brazilian entertainment, football skills and of course the authentic FIFA World Cup Trophy.

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"The experience actually encompasses the National Arena and The National Indoor Sports Complex," said Ward.

"The entire day is divided into one-hour shifts for the full exhibition. The shifts are assigned on the tickets so patrons need to review their tickets carefully so they do not miss their shifts. It is advised to be there at least 30 minutes before the time on the tickets. Each fan will be invited to a one-hour presentation filled with music, games and many other visually stimulating spectacles including a never-before-seen-in-Jamaica, holographic display all surrounding the FIFA World Cup Trophy," she explained.

The entrance for the Coca-Cola FIFA World Cup Trophy Tour will be on Arthur Wint Drive. The arena parking lot will be transformed, displaying a multi-dimensional area which includes football jugglers, games and a main stage for performances featuring the official Coca-Cola FIFA World Cup 2014 anthem singer David Correy.

Other FIFA sponsors KIA and Adidas, along with select local media partners, will have interactive booths to enhance the patrons' experience.

Inside the Trophy Tour

Patrons will begin their exhibition experience by being transported to the 2014 FIFA World Cup in Brazil inside the National Indoor Arena, with the beautifully constructed scenes of the World Cup, enhanced with music and Brazilian samba dancers. Fans will also have a chance of learning the moves with samba dance instructors as the complete Brazilian FIFA World Cup experience is offered. The World Cup mascot Fuelco will be on the scene also, interacting and taking photos with patrons.

The Reggae Boyz will not be forgotten as the walls around the room will have several images of the team's members over the years. The excitement will boil over as the interactive feel, with activities in all four corners, is guaranteed to produce mass crowd appreciation and appeal.

Another part of the interactivity will be a fun football spin-off game of skill called "Football Tennis" with ISSA schoolboy footballers and special guests doing competitive demonstrations of the sport. Fans can also leave their mark on the World Tour directly, by signing a 100-ft wall of art, which will then be cut up and donated to social groups, schools, and charities.

The next great activity will be the soundproof theatre for a 3-D holographic showcase where 300 consumers at any one time will spend 15 minutes watching the show. The excitement will not stop there as fans will move through a tunnel with World Cup history and facts inscribed on the walls.

Once in the National Indoor Sports Centre, patrons can have their photos taken with the coveted FIFA World Cup Trophy, collecting a printed photo upon exiting the exhibition or by downloading a virtual copy from the Coca-Cola FIFA World Cup Trophy Tour website.

The experience will end with consumers receiving an ice-cold Coca-Cola beverage to help restore them to a refreshing calm following the activity-laden excitement.

Following this tour, consumers can spend the rest of the day enjoying more entertainment in the huge parking lot as the FIFA World Cup Trophy Tour comes to an exciting climax. Jamaica will become the first Caribbean island to host the Coca-Cola FIFA World Cup Trophy Tour at the National Indoor Arena.

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